How Liquor Giant Diageo Is Taking On Beer At The World Cup

Diageo's World Cup strategy focuses on its tequila, vodka and scotch brands, betting that fans celebrate with cocktails after ...
NBC New York

Here's Why Diddy Is Suing Diageo Over His Vodka and Tequila Brands

Sean "Diddy" Combs is suing multinational spirits giant Diageo for alleged racial discrimination in the handling of his vodka and tequila brands, which Combs claims the company typecast as "Black ...
Nasdaq

Diageo exploring sale of Ciroc Vodka brand, Bloomberg reports

Diageo (DEO) is exploring a sale of Ciroc Vodka, a brand once backed Sean “Diddy” Combs, Aaron Kirchfeld, Dinesh Nair and Ruth David of Bloomberg report, citing people familiar with the matter. The ...
The Grocer

Why Diageo is betting big on smaller spirits formats

Diageo’s push into smaller spirits bottles is a break from category norms. Historically, 35cl and 20cl spirits bottles – colloquially known as ‘fractionals’ – have been the preserve of smaller local ...
MarketWatch

Diageo downgraded to sell at Goldman on prospect of vodka, whisky slump

Goldman Sachs has downgraded Diageo from a neutral to sell rating over concerns an ongoing slump in the U.S. spirits market will have an outsized impact on the London firm’s sales. Diageo’s outsized ...
KOIN Portland on MSN

Spirits brand co-owned by Ryan Reynolds shutters Portland distillery, visitor center

Global liquor company Diageo opened Aviation American Gin's nearly 33,000-square-foot distillery and visitor center in 2022.
CNBC

Spirits maker Diageo removes medium-term guidance on U.S. tariff uncertainty

Diageo said Tuesday that it is taking steps to deal with the potential impact of U.S. tariffs and removed its medium-term guidance due to macroeconomic and geopolitical uncertainty. The drinks maker ...