There’s a change in business leadership that’s transforming the way we solve problems...and that shift revolves around design thinking. Design affects much more than appearances and can help develop ...

The value of design thinking has been well documented in the past. This value can range from increased adoption to more revenue. With some minor modifications to already common software development ...

The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

There are “traditional” designers and there are “strategic thinking” designers. Traditional designers often follow strict guidelines and do not think beyond the assigned tasks and the impact they ...

I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that ...

What does design thinking in practice look like? There has been much talk about its power and efficacy. However, when you peruse the many online resources available, the picture is incomplete. We know ...

I did not expect to begin my sixth year of teaching standing baffled before a folding table covered with tin foil, pipe cleaners, and mysterious mini-motors, but I suppose that I shouldn’t have been ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

As someone who had never taken a d.school class, when I heard the words “design thinking” they seemed to conjure a single image of rainbow Post-its. On the Post-its floated buzzwords that meant little ...

Do you know what design thinking is? Your answer to that question will depend largely on where you sit. Design thinking is often centrally associated with the fabled design and consulting firm IDEO, ...