Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Today, organisations across sectors deal with vast quantities of data, ranging from customers’ personal details, browsing habits, and purchasing histories. By leveraging analytics, businesses are able ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...