Data quality is a top priority for financial firms and it has only grown in importance because of regulation and the need for better operational efficiency. Data quality is hard to measure in the ...

Data quality in the modern economy, where data-driving action is critical to business success, can no longer be perceived as mere tech detail. Business leaders increasingly use data to make strategic ...

Data quality testing platform Soda Data NV today announced the launch of SodaGPT, a data management platform that uses generative artificial intelligence to help users define data quality expectations ...

The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread of automation have created an “always-on” culture that’s “connected everywhere” and “streaming ...

It can be tough to manage data manually, and doing so can sometimes lead to errors or inefficiencies. Spreadsheets can get overly complex, and data quality can suffer. This has become a large enough ...

On Tuesday, the 20th of March, at Advertising Week Europe, Lotame will be hosting a panel discussion on the topic of data quality. The panel, titled, 'The elephant in the room: why data quality should ...

Marketers suffer from a variety of negative consequences stemming from poor-quality data that collectively drains marketing resources and limits effectiveness. Wasted media spend is the most ...

Companies traditionally place data management tasks with the Information Technology department. After all, IT "owns" the systems that accumulate, transfer and store information. Any activity related ...