In late May, Endeavor CEO and Hollywood powerhouse Ari Emanuel told the Freakonomics Radio podcast that generative artificial intelligence (AI) will be an important tool for creators, but added: “Do I ...

Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor Robert Sternberg takes a ...

For a long time, creativity in marketing has been treated as the final act, the moment where everything comes together in a ...

For the video interview that follows, we sat with David Droga and Nick Law, two of the ad industry’s most accomplished and important creative minds, to get their thoughts on this evolution and its ...

Do you consider yourself a creative person? If not, you may be holding yourself back. Psychologist Zorana Ivcevic Pringle says creativity isn't a trait. Creativity is a choice. After studying ...

For this next episode in our video series on The Evolution of Creativity and Creative, I spoke with Kristen Cavallo, the CEO of MullenLowe Global, who earlier today announced that she is leaving ...

As artificial intelligence strays into more and more creative areas, it is raising questions about how we should define art (Credit: Estudio Santa Rita) Artificial intelligence is being used to ...