We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate this ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Stephen Nalley Throughout ...

There's no single definition of business communication. Business people today have many means of communicating with clients, co-workers, customers and company stakeholders. Cell phones, texts, memos, ...

CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing for B2B tech companies. Let’s talk company purpose and what it means to put it into practice.

Your reputation as an employer can be a strong draw for top talent, so it's important to convey what makes you unique and attractive to potential employees. From conveying your values as early on as ...

Communication is often defined as the sharing of information, feelings and ideas. In the business world, exchanging information is essential for your company's success, and there are many different ...

Whether you like it or not, you’re building a personal brand. Rachel Montañez is a keynote speaker on burnout and self-advocacy in the workplace. Her clients include a range of Fortune companies ...

Consumers are presented with seemingly limitless opportunities for spending their money: brick-and-mortar, Amazon, Apple, Zappos, and more. How do you set your company apart from the rest? How do you ...

Respected, successful leaders always establish expectations for their subordinates. Likewise, tire dealers and service shop operators should define their expectations for employees and communicate ...