A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

The modern Dodge Demon logo is a massive departure from the demon logo that debuted in the 1970s. Here's the story, including how they differ.

Dodge will use a throwback logo called the "Fratzog" for its upcoming electrified vehicles. The Fratzog – a made up word by a designer – was initially used by Dodge from 1962 through 1976. The ...

Chrysler’s decision last year to separate its Dodge car and truck models into the respective Dodge Car and new Dodge Ram brands meant that the two separate divisions henceforth could focus more ...

The revamp American manufacturer Chrysler is going through after the Italians from Fiat took their 30 percent stake continues, with the latest announcement being the visual revival of the Dodge brand.

Brian is a published author who has been writing professionally for a decade in politics and entertainment, but found his calling covering the automotive industry. His love of cars started at an early ...

Dodge is using a logo from its past on the electrified vehicles that will take it into the future. The muscle car brand is bringing back the triangular "fratzog" for its eco-friendly speedsters, said ...

Dodge deserves credit for not just building the supercharged 6.2-liter HEMI V-8 Hellcat engine found in the Challenger SRT Hellcat and Charger SRT Hellcat, but also for giving the engine an ...

When you think of Dodge what comes to mind? For most people it is something large, rugged and powerful—at least that is what a spokesperson told us this year at the 2010 Denver Auto Show. In fact, ...

Late last year, Chrysler LLC split Dodge’s lineup into two different brands, one for the firm’s passenger vehicles, and the other comprised of the Ram truck models. Now it’s time for the Detroit ...

Dodge is positioned as Chrysler's sport, youth-oriented brand, according to the Auburn Hills-based automaker, and it needs to accentuate it. To start, the two red slashes from the Street and Racing ...