A change to the way the company dishes out points for cash spent has completely changed the way fans talk about Dutch Rewards ...

Starbucks is bringing back its tiered loyalty program.

"Once a member earns 500 Stars in a 12-month period, they will move to Gold status," Starbucks explained. "In addition to enjoying Green tier member benefits, Gold members get enhanced perks -- ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

There's a disturbing pattern called “surveillance pricing." ...

WASHINGTON -- Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

One of Canada's most popular and long-running loyalty programs is getting a makeover. Air Miles is changing its name to Blue ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Opinions expressed by Entrepreneur contributors are their own. With the skyrocketing cost of customer acquisition, it makessense to focus on retaining and up-selling current customers. Itcan cost as ...

The City of Richmond Department of Economic Development has launched a free customer rewards program designed to encourage ...

Richmond shoppers can earn rewards for shopping at local small businesses through a new pilot program.