The approach reflects a broader evolution in how marketing and revenue teams collaborate. Instead of focusing on clicks, ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

The amount of data circulating around the globe has grown at an astronomical rate in the last couple of years. In fact, 90 per cent of all the ‘zettabytes’ of data available in the world today have ...

This guide explains why business-to-business (B2B) decisions are less rational than we think, and how using emotion can help your marketing be more successful. I only have six seconds to deliver a ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

Building loyalty with business buyers is challenging in the digital age. With a growing use of self-service and AI-related tools, merchants have to be strategic about making a lasting impression and ...

Whether you’re an entrepreneur, leader or just starting out, effective decision-making is a cornerstone of success in business. Every choice made, from routine operational tasks to major strategic ...