Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

“If your retention is poor, then nothing else matters.” This statement by Brian Balfour should be front and center in the management discussions of every subscription-based business. Recurring revenue ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of their ...

Sprinklr beats Q1 estimates with strong revenue, EPS, and cash flow, but churn and down-sell pressures persist. Analyst sees promise in Sprinklr's turnaround efforts like Project Bear Hug to boost ...

Customer churn — and the problems it brings to light — is nothing new. No matter how many new customers you bring on board, you can easily negate your sales team's gains if your churn rate is high. It ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the importance of customer churn ...

In today’s competitive landscape, digital-first challengers and fintech companies have expanded customer options, making loyalty less secure. This is why customer retention strategies in banking are ...