Ask any event planner to define what creativity means for the industry and chances are you’ll get more than you bargained for. The concept of creativity spans all aspects of event management from ...

A dunk tank without water. A quilt that passersby fill with cotton. A volleyball game with a six-foot wide beach ball. Welcome to Creativity City 2024. Starting on the Farmer School of Business front ...

Lemonade Presents has announced its 2026 programme: a year-long series of socially led creative events.

Crafting a genuinely unique event environment is part data and part creativity. The two work together to build event themes on a solid foundation. To land on the right thematic setting, you need to ...

The pandemic made virtual events a staple of marketers’ outreach. By now though, audiences expect a lot more than another screen-shared presentation deck. Event planners and marketers must transition ...

Throughout our lives, when faced with creative challenges, we often default to common beliefs and practices that diminish our creative spirit. For example, we frequently embrace the myth that creative ...

Researchers from University of North Texas, University of Illinois at Urbana-Champaign, and University of British Columbia published a new paper in the Journal of Marketing that examines how engaging ...