Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

TikTok has become a cornerstone of many organizations' marketing strategies, particularly for engaging younger audiences with creative, short-form content. The potential ban has sparked widespread ...

As simple plot twists and instant gratification no longer suffice to retain viewers, China’s short-form drama sector is entering a period of deep structural adjustment. By mid-2024, the number of ...

In 2025, the battle for attention is being won in under 60 seconds. Short-form video is increasingly delivering measurable performance outcomes. This article explores how you can harness short-form ...