For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Creativity in digital advertising went through a period of ...

A breakdown of creative ad designs for Valuable Design Dept. Model transformations, perspective shifting, vintage ad styles, carousel videos and collection collages are discussed.

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited ...

The Creative Advertising track within the Master of Strategic Communication Design (MSCD) program is an intense 39-credit hour program typically completed in a single year. It is human-centered, ...