Breaking down Shai Gilgeous-Alexander's move from Converse to Nike, and what it means for brands, NBA players, and the sneaker industry.

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. Over the past several years, Oklahoma City Thunder star Shai ...

While Steph Curry is the team’s superstar, anyone who watches the Golden State Warriors play can see that Draymond Green controls the pulse of the team. Even when his stats don’t show it, Green is ...

The sneaker community can no longer question the popularity of Oklahoma City Thunder point guard Shai Gilgeous-Alexander's first signature Converse basketball shoe. The reigning NBA MVP and Finals MVP ...