Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over a ...

Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun. Recent updates to the API. Last month we announced that Google was removing the ...

Google Shopping API migration deadlines are approaching, and advertisers who don’t act risk disrupted Shopping and Performance Max campaigns. What’s happening. Google is sunsetting older API versions ...

Merchant API is now generally available. It's now the the primary programmatic interface for Merchant Center. Google will keep the Content API for Shopping accessible until next year. Google makes ...