In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Research-informed analysis explores how ranking-based recommendation systems affect consumer behavior, market concentration, and small business visibility. NUTLEY, NJ, UNITED STATES, January 3, 2026 ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Independent Category Assessment of 13mm Front-Pocket Form Factor, 22-Card Capacity, 13.56MHz Frequency Protection, and ...

Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence drive every decision? It ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...