Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.
Subscription services are moving beyond app stores and direct sales channels to reach customers through ... Read More ...
As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...
Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...
In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...
The autonomous nature and adaptability of artificial intelligence (AI)-powered pricing algorithms make them attractive for optimizing pricing strategies in dynamic market environments. However, ...
Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...
As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...
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