AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

A recent Consumer Reports investigation showed that Instacart was running AI price experiments in the app, charging some consumers as much as 23% more than others for the same goods. While Instacart ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...