So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

A visual magic trick where a gold key mysteriously transforms into silver—and then back again—with just a simple grip. This clever illusion plays with perception and sleight of hand, making it perfect ...

When Dimitris Papailiopoulos first asked ChatGPT to interpret colors in images, he was thinking about “the dress”—the notoriously confusing optical-illusion photograph that took the Internet by storm ...

Perception researchers have long known about the structural and functional features that differentiate our central vision from our peripheral vision. The central (or foveal) region of our retinas are ...

How optical illusions work has been long-debated among scientists and philosophers, who wonder whether these illusions stem from neural processing in the eye or involve higher-level cognitive ...

Optical illusions play on the brain's biases, tricking it into perceiving images differently than how they really are. And now, in mice, scientists have harnessed an optical illusion to reveal hidden ...