In a sea of ever-growing neutrals, some color can really make a car stand out — here some rare tones we miss seeing on the ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

How important is color to you? For some people it’s not that important. They could buy a black or gray or white SUV, and it wouldn’t make much difference to them — if the price is right. But for ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Optimizing the experience of buying a car requires quite a bit of forethought. You might read up on the best time of year for deals and the states with the cheapest prices. If you're planning to ...

Car color does have some influence on accident risk, but it is not the most important factor in road safety. Research suggests that certain colors are harder for other drivers to see in specific ...

A recent study by iSeeCars looked at more than 1.2 million model year 2022 used cars, adjusting their MSRPs to 2025 dollars, and then compared them to their current used-car list prices. This gave a ...

White continues to be the leading car color choice globally according to research by paint supplier BASF. The study says over 50 percent of non-commercial vehicles produced in 2022 wore achromatic ...