When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Are you happy with the conversions you’re getting from your PPC campaigns? Here are 11 landing page optimization case studies to get your neurons firing. An idea for an A/B test can come from anywhere ...

As CEO of a web design and digital marketing agency, I have come across some seemingly good landing pages that don’t perform as expected on the conversion front, and the reasons are varied. According ...

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Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid. Companies with more than 40 landing pages ...