Please provide your email address to receive an email when new articles are posted on . Women with obesity reported greater perception of sweet tastes after taking semaglutide for 16 weeks. Response ...

Most leadership development fails because it discounts perception. While executives perfect their skills in boardrooms, their influence evaporates in daily interactions, killed by a perception gap ...

Effectively communicating climate change risks to the general public could all hinge on bringing the issue closer to home, research by a team from Nottingham and Cardiff Universities has found.

Can the way we see things define their outcomes? American Sociologist William Isaac Thomas, who is attributed with the idea of the Thomas Theorem, once said, “Real facts are the ways in which people ...

Consumer behavior patterns can be fickle at times. Whether a brand is a household name or an unproven business that is still getting its feet wet in the marketplace, sales and marketing work ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.