Regular pandas are rare, but what about rainbow pandas? Ogilvy India has extended Cadbury’s ‘masti’ (meaning fun in Hindi) image and brings the audience deep into the forest to search for the ...

In the pantheon of Indian advertising, certain campaigns transcend their commercial purpose to become cultural touchstones. The Cadbury Gems Museum advertisement stands as one such masterpiece. A ...

Cadbury Gems, the multi-colored button chocolate popular with Indian children, especially Generation Alpha, is all about fun. These colorful candies represent "masti"(fun) for kids. Parents today ...

Cadbury India’s latest campaign for its brand Gems attempts to refresh the brand’s proposition ‘Raho umarless’ (Remain ageless) against the backdrop of cricket. The series of seven films see the brand ...