Fast Company

3 Ways Brands Can Use Corporate Social Responsibility Principles To Create Better Advertising

Dove’s “Real Beauty” campaign. Chipotle taking a stand on factory farming, with an assist from Fiona Apple. Patagonia giving away boatloads of lightly worn clothing. These advertising campaigns all ...
Santa Clara University

What Is Corporate Social Responsibility (CSR)?

Corporate Social Responsibility (CSR), also known as corporate conscience, refers to a management idea that sees companies integrating social and environmental factors into their operations. CSR ...
Forbes

Guiding Principles for CSR from the United Nations

The intensity of the debate about business and human rights has increased in recent years. At the same time, advances at the United Nations in building consensus around the obligations that businesses ...
Forbes

Three Principles To Create A Corporate Social Responsibility Program With Staying Power

Corporate social responsibility (CSR) programs are all the rage for businesses looking to build better brand images and improve their bottom lines — and consumers are eating them up. Finding new ways ...
Hawaii Business

5 Steps to a Successful Corporate Social Responsibility Program

Corporate Social Responsibility has evolved into a strategic imperative that aligns social impact with sustainability and profitability, transcending its status as a mere side project for businesses.
CSR Wire

ESG vs CSR: What’s the Difference and Why Does It Matter?

If you pay attention to any news even vaguely related to corporate responsibility (news about sustainability, socially responsible investing, stakeholder capitalism, etc.) two acronyms will ...
Business Wire

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

NEW YORK--(BUSINESS WIRE)--IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While ...
The Heritage Foundation

OECD’s CSR Guidelines: Corporate State Department Responsibility?

This week the U.S. State Department announced the launch of the Stakeholder Advisory Board for the Organization for Economic Cooperation and Development (OECD) Guidelines for Multinational Enterprises ...
Business Travel News

BCD Refreshes CSR Initiative

Citing similar internal initiatives by multinational clients including Nike and Hewlett-Packard, BCD Travel has formalized and expanded corporate social responsibilityprinciples first created by ...
The Financial

Few Georgian Companies Follow CSR Principles, but Interest is Growing

The FINANCIAL — In choosing the research topic, the main intended insight was the attitude of companies on the issue of Corporate Social Responsibility. In this regard, it seems that most Georgian ...
Business Wire

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

NEW YORK--(BUSINESS WIRE)--IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While ...
Nasdaq

IPG Mediabrands Introduces Media Responsibility Principles to Improve Brand Safety & Brand Responsibility in Advertising

NEW YORK--(BUSINESS WIRE)-- IPG Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising.