Editor's note: The first article, by Peter Moses and John Moses, in this two-part series was published in June 2005's Viewpoint section. CLICK HERE to view part 1. Many companies are finding that the ...

Framework helps leaders move beyond pilots to governed, repeatable outcomes across AI, automation, and CRM systems We ...

CRM is an industry that’s been full of turning points, and I think it is at another. There have been many smaller turns, like the additions of analytics, social media, and process flow. However, to ...

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of ...

The next big thing for CRM innovation is an infusion of artificial intelligence to make it a customer personal assistant tool that makes difficult tasks more manageable for customer service agents to ...

The way forward is baking emotional intelligence into CRM. From a CRM perspective, EI means accounting for signals that indicate buyers iare no longer curious but cautious; not uninterested, but ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

One of the challenges for manufacturers is to check how accurate their forecast is with respect to the sales pipeline and whether the forecast gets the latest inputs due to volatile environments (e.g.