This post is sponsored by Treasure Data. When customer relationship management (CRM) was introduced in the 2000s, it revolutionised how marketing and sales could keep track of their customers. A ...

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP. Fusion is the first in ...

It can be overwhelming to navigate the various data platforms and tools available to small businesses. As the president of a digital marketing solutions company that provides a lightweight customer ...

CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity? Customer data platforms (CDP) are both one of the most ...

The Contributor Development Partnership announced a partnership this month with ROI Solutions to provide a new customer relationship management system for public media organizations. ROI Solutions, ...

“The Complete Guide to CDPs” is presented by mParticle. “The Complete Guide To CDPs” is part 1 in a multipart series on the rise of the CDP and is an independent editorial report. The customer data ...

Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform. Many brands are revisiting their customer experience initiatives, and ...

New customer data platform (CDP) technology is the next level of CRM, making it possible to unify even big data for AI-powered insights and a true 360-degree understanding of the customer. This is ...

In association with H+ (Hakuhodo & D.A.Consortium). On the eve of ATS Singapore 2022, Joe Nguyễn, senior strategic advisor at H+, details the importance of the customer data platform in ...