The winner of this year's Pop-Tarts Bowl will be able to taste victory in the form of a toasted breakfast pastry. The only bowl with an edible mascot now has a fully functional toaster for the winning ...

Kellogg's Pop-Tarts changed the breakfast game back in 1964, but the world of shelf-stable fruit pastries could have looked very different. Months before Pop-Tarts came into being, Post Consumer ...

GRAND RAPIDS, Mich. — William Post, the man who helped change the face of breakfast by inventing the Pop-Tart, has died. He was 96. The Pop-Tart was born in 1963, when Kellogg approached Post for help ...

I often crave a sweet breakfast, but pastries — especially those with flaky layers — aren't known for being a quick-fix treat. When I looked up recipes for homemade Pop-Tarts, baked versions took ...

Hungry customers in three U.S. cities will soon have the chance to purchase a giant, limited edition Pop-Tart to celebrate the breakfast staple's 60th birthday. The Pop-Tarts "Party Pastry," which is ...

There's a new, limited-edition Blue Bell ice cream flavor available for purchase in freezers across the state. The Brenham-based company announced Thursday it has released a new flavor called ...