At the heart of school design is campus identity. Various levels of identity and branding can be applied to a school campus and they run the gamut from the development of logo, school colors, and ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Dawson Whitfield is the CEO and Founder of Looka, a logo design and brand identity platform powered by artificial intelligence. Branding is the personality of a business. As a complex combination of ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

When a company looks to establish itself in the marketplace, it often turns to branding to help. The concept of branding and identity is to create a look and feel immediately identifiable and ...

Neeha Curtis is Chief Communications Officer of Jugo. Every touchpoint with the target audience, from marketing campaigns to virtual events, serves as an opportunity to reinforce brand identity. In ...

Opinions expressed by Entrepreneur contributors are their own. A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s ...

Customer-centered product design plays a crucial role in building trust for modern financial companies and banks. Research from Frontiers in Psychology shows that attractive product designs positively ...