I’ve been part of dozens of brand refresh conversations over the years, and the part people don’t talk about enough is how emotional they can be. Legacy logos, founder-era colors, old taglines and the ...

Two years after a brand refresh, the launch buzz is a distant memory. That’s when you see if the changes really took root. Some brands keep building on that momentum. Others drift back into old ...

Our best practice videos offers a four-step process to evaluate if your brand needs a refresh or a full overhaul. A brand refresh aims to breath new visual life into a brand that may have started to ...

A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and visual direction. When companies redesign their websites, unresolved ...

BIRMINGHAM, Ala.--(BUSINESS WIRE)-- Medical Properties Trust, Inc. (MPW) today published a letter to shareholders from its Chairman, President, and Chief Executive Officer, Edward K. Aldag, Jr., ...