A brand promise is non-negotiable. Every employee—from entry level to senior leadership—must live by it. A brand promise is the commitment you make to your customers. It’s what they can expect from ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. When I first picked up The Inner Game of Tennis by Timothy ...

According to a Qualtrics survey, 80% of customers lose faith in a company after a single bad experience that clashes with its promises. Yet, many businesses still treat a brand promise as mere ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...