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Any makeup guru will agree: A beauty routine isn’t complete until you bake and set your look. Of course, no one understands this better than Huda Kattan, the makeup artist and social media content ...

This beauty brand gives a whole new meaning to the phrase “baking your face.” Beauty Bakerie is a top-rated makeup brand inspired by baking. Yes, baking as in a cake, scones or cookies. From ...

Your selfie game is about to get a whole lot better thanks to Huda Beauty. The makeup mogul recently announced that she's launching a new product, "Easy Bake Setting Powder," which could be about as ...

If you’ve read any of our Strategist editor hauls, you’ll know that our writers and editors buy a lot of stuff, and even though we think carefully about each thing that goes into our carts, there are ...

Despite having every possible makeup product at her disposal, we know that Zoella is no makeup snob judging by the fact that she constantly raves about her favourite £4 concealer. We've seen her PO ...

What happens on the ground matters — Your support makes it possible. We’re aiming to raise $6,000 by August 10, so we can deepen our reporting on the critical stories unfolding right now: grassroots ...

*Baking, squinching, *and strobing. Together they sound like a bit like a disturbing drug trend, but they're actually a handful of new beauty buzzwords that have started floating around. Here are ...