Discover the January Barometer, a tool using January's S&P 500 performance to predict annual market trends. Explore its accuracy and impact on trading strategies.
Although the IAB predicts that podcast ad revenue will grow to more than $4 billion by 2024 (up from roughly $1 billion just two years ago), some brands are wary of monetizing a medium often ...
Startup Barometer wants to help advertisers identify brand-safety issues in podcast shows. Its technology tracks what is said in more than 10,000 shows. Barometer is looking to potentially also launch ...
For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...