B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same? After working with several successful consumer companies rooted in product-led growth ...

A survey of 1,000 business and IT decision makers shows a blurring line between the business-to-business and business-to-consumer (B2C) sales process. That is, technology buyers are starting to ...

In the business sector, there is intense rivalry and frequent market fluctuations. Therefore, to assist professionals in navigating the complexity of the sales sector, a thorough Sales Course is ...

B2C sales comprise a wide range of products and services. This article will focus not on the low-priced commodity consumer goods like daily essentials, but on the sales of medium to high-priced B2C ...

The results from a large-scale global survey (including South Africa) on the changing sales process and buying patterns of business and IT decision-makers, have revealed that the 'consumerisation' ...