New intent-driven intelligence framework helps B2B marketers and sales teams move beyond volume-based tactics and focus on ...

Lead nurturing is a way to keep your lead engaged with your company. By using targeted content based on their previous interactions with your marketing material, you can help guide the lead through ...

B2B marketers remain hung up on pipeline growth rather than lead conversion, judging by the State of B2B Lead Management, a recent study by LeanData in partnership with Sales Hacker, Heinz Marketing ...

To engage prospects, move them along the pipeline and drive sales, you need to build a holistic lead-management process. Silverpop, providers of the Engage B2B solution, offers a white paper that ...

The majority of companies have a 3 step approach for managing leads: Marketing generates the leads, the leads are then qualified by inside sales, who then converts them into opportunities and finally ...

California is the world’s breadbasket, which means we collect, transport and store as much water as possible. About 12% of the energy produced in the state is used to pump water. Thrifty CEOs are just ...

Lead generation companies are businesses that help identify, sort and contact high-quality leads on your behalf. These leads will match your ideal customer profile, and with the help of a tailored ...

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...

YouTube has become a powerful platform for B2B marketers, offering great opportunities to educate prospects, showcase their expertise and generate qualified leads. But in the rush to publish videos, ...