To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...

Understand that b2b business marketing often involves longer sales periods and many people making decisions, so focus on ...

Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Shorter B2B buying cycles are putting pressure on sales teams to respond quickly, revealing the growing gap between modern ...

Ben Crudo is CEO of Diff Agency. Ben is a retailer-turned-technologist and an e-commerce expert helping retailers win today and tomorrow. I figured as much. Yet even today, many B2B retailers remain ...

OVERLAND PARK, Kan.--(BUSINESS WIRE)--TreviPay, the most-trusted B2B payments and invoicing network, has expanded its order-to-cash (O2C) offering by enhancing the buyer onboarding experience through ...

Lights, camera, action! Welcome to another episode of the Marketing Smarts Live Show. This episode features special guest May Habib, who delves into the transformative power of AI in B2B marketing. If ...

Visa (NYSE:V) and Taulia, a fintech provider of working capital management solutions, have joined forces to streamline the process of business-to-business (B2B) payments, the companies said Tuesday.

B2B merchants typically handle a large volume of transactions and manual payments and need an extra layer of security and protection. This is why the best B2B payment processors offer lower processing ...