Media attention may have been focused on the launches of iPhone 5 and iOS6 including the subsequent 'MapGate' and 'ScuffGate' backlashes but it appears Apple itself has turned its attention to the art ...

Apple’s ATT framework continues to make user acquisition and retention campaigns more difficult to deploy, track and measure. In light of this, app marketers must find new avenues for maintaining an ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Every year, the competitive landscape for brands intensifies, making it ...

CariGenetics has launched its mobile health app, offering free Predicted Biological Age and Skin Health features, and is celebrating with a “Give the Gift of Ancestry” promotion on its BeforeYou ...

Apple has announced several major changes to its App Store guidelines in the European Union as part of its ongoing efforts to comply with the Digital Markets Act. First, Apple has announced a set of ...