In the early days of the dot-com boom, companies tracked “hits” and “eyeballs” and measured “stickiness” on their hastily created Web sites. As Web sites matured into viable business channels, however ...

Many enterprise AI initiatives continue to struggle — with 95% failing to deliver ROI due to inadequate data infrastructure and 70% of organizations reporting minimal positive effect on ...

Customer relationship management (CRM) solutions have become a must-have for businesses of all kinds. It’s not enough to just deploy a CRM solution—you need to deploy the right one. But with multiple ...

Customer relationship management (CRM) software can make a huge difference to your business. It helps you to bring in more customers, create authentic connections, manage clients at every stage, and ...

Discover the four types of CRM software available and learn how to choose the right one for your business needs. Explore key considerations and features to make an informed decision. All customer ...

If you are in business—and you definitely are if you are reading this—you have likely heard or used this phrase before: "Don't throw the baby out with the bathwater." The saying translates to making ...

This comprehensive guide will explain how to choose a CRM system, including key factors to consider, features to look for, and what costs to expect from CRM software. With so many CRM solutions ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. A customer relationship management ...