The use of color with other elements, such as a symbol or logo, or as part of a trade dress is well established. Prior to 1997, the courts were split on whether color alone could be a valid trademark.

According to research, up to 90% of consumers’ snap judgments made about products can be based on color alone. Color also plays an important role in brand identity. Coca-Cola is red, Facebook’s blue, ...

Infogrames today sent us a bunch of screenshots of its Game Boy Color version of Alone in the Dark. Now, we're always thrilled to get the first shots of the game in action, and we know you guys want ...

When you think of IBM, is there a color that comes to mind? How about breast cancer or UPS? Global brands use color to create recognition. According to a University of Loyola study, “Color increases ...