Companies are using your personal data — your location, device, browsing history, even your battery level — to charge you more than your neighbor for the exact same product. Here's what surveillance ...

On March 16, 2026, New York Attorney General (AG) Letitia James rallied in support of the “One Fair Price Package” — a pair of bills aimed at curbing algorithmic and surveillance pricing in New York.

One online grocery shopper got charged $3.99 for a box of Wheat Thins, while another — buying from the same store at the same time — got charged $4.89. A consumer watchdog detected this price ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. AI offers immense retail value, but its "surveillance ...

Several state lawmakers are pushing to ban personalized algorithmic pricing, or surveillance pricing, in New York as more companies are beginning to utilize the practice. Surveillance pricing, which ...

ALBANY, N.Y. (NEXSTAR) — In New York, the proposed Preventing Algorithmic Pricing Discrimination Act would hamstring programs that set unfair prices using personal data. Democratic Bronx ...