“To me, an algorithm is any piece of automated code that accepts some number of variables and data, [then] uses those variables and data to make decisions. But that’s the boring computer science ...

Much has been written about the advent of the “math men” in advertising, but with the events of the last two weeks I think it makes sense to talk about the algorithms of social media and how they ...

Organic marketing, getting close to your demographic, has been part of the art of advertising for about as long as advertising has been a part of commerce. In modern times, when advertisements have to ...