AI mediates discovery—deciding which creators and brands get surfaced and trusted. Marketers must move from winning search ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

AI influencers have officially stepped into the world of healthcare marketing. This summer, NMDP (formerly Be the Match) — a global nonprofit focused on cell therapies and cell donations, tapped one ...

The Hot Model introduces Aurelia, an AI-generated persona designed to help brands promote their businesses and products. The company hope to help brands to understand and apply virtual influencers in ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. I’ve been deeply involved in influencer marketing since 2011, back ...

With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...

Logie Inc. has released a new whitepaper showing how traditional creator selection drives ROI loss and how AI precision matching is becoming the new baseline. The industry has reached the point where ...

As Netanyahu calls social media the “eighth front,” new documents reveal how Israel is paying to shape U.S. opinion. Newly filed records with the Department of Justice show that Israel’s government ...

Naina Avtr is a digitally crafted persona created in 2022 by Avtr Meta Labs, India's first-ever content-driven ...