There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...

PPC Agency Guide, a leading provider of digital advertising solutions, has announced the launch of a new portal dedicated to helping businesses select the right PPC agency. The new portal is designed ...

If you’ve never worked with a PPC agency before, you might wonder what to expect. What questions will they ask? What will they want you to do? And what can you do to make the relationship go more ...

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or ...

Attorneys are bombarded with information about digital marketing. To break through all of the information online, lawyers know having a strong digital presence is essential if they want to remain ...

When my partner and I started our PPC agency we had the goal of being as lean as possible. We sat down and ruthlessly wrote out a list of our must-have PPC management tools. We were dead set on being ...

In this day and age, most lawyers understand that they need marketing to ensure the long-term stability of their firm. Where lawyers go wrong is when they don’t exercise the same due diligence with ...