Scope: The Washington-based advocacy group has put its creative and media business into review, Ad Age has learned. BBDO is ...

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

AI is now inside almost every part of paid media. It builds audiences, writes ads, picks placements, learns from behavior and adjusts bids faster than humans. Many businesses are asking the same ...

Agencies granted no-cost access to ChatEDO’s investment-grade TV data — equipping brands with greater competitive and historical insights before an unpredictable Upfront season EDO, the TV outcomes ...