Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

AI companies of all sizes are experimenting. The startup Cursor, an AI coding platform, has been hosting pop-up “Cafe Cursor” ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Although most people think that advertising is only about promoting a product or service, advertising is actually a multi-faceted tool that can help a business accomplish a myriad of objectives.

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

Forbes contributors publish independent expert analyses and insights. I study culture's impact and influence on behavioral adoption. Advertising has a diversity issue. This is not new news. However, ...

Marketing teams are spending less time asking what is possible and more time deciding what is worth pursuing at all ...

Let’s dig into the relative performance of Zeta Global (NYSE:ZETA) and its peers as we unravel the now-completed Q3 ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Discover how Regulation N enforces the CARD Act and Dodd-Frank Act, preventing misleading mortgage ads and ensuring transparent credit product promotions.