As the owner of a Google Partner marketing agency, my digital team has taught me to love and embrace the negative … keywords, that is. By now, many smart business leaders are familiar with keywords ...

Microsoft announced that they now are allowing advertisers to use the negative keywords feature at the campaign level. This way, you can apply a negative keyword to all the ad groups within the ...

Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide an overview ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

Keywords are a foundational element of search engine marketing. When creating a new PPC campaign with Google or Bing, you are required to specify the keywords that are relevant to your business ...

Paid search is the art and science of knowing which questions are worth answering. Negative keywords are how we ensure our marketing dollars go to our intended questions. In this installment of Ask Me ...

Let’s be honest – PPC keyword research can be tedious. Sifting through search terms, analyzing performance data, and trying to predict what people will type into the search bar next feels like an ...