Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...
FroggyAds celebrates 15,000 active daily advertisers. The self-serve platform offers premium traffic, advanced ...
In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange. The remedy phase of the US ...
Stop me if you’ve heard this one before: A new ad tech company wants to use AI to make advertising analytics quicker and more efficient. A little clichéd? Perhaps. But there’s nothing wrong with a ...
We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...
On May 14, Microsoft dropped a bomb, the aftershocks of which continue to roil pharma media. The company announced that it would shutter Microsoft Invest, the demand-side platform (DSP) more commonly ...
The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...
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