Ad Context Protocol (AdCP) is being sold as a magic bullet. But let’s be honest: Your first AdCP project is probably going to fail. It won’t fail because the protocol is bad; it will fail because ...

Rembrand, an AI content-creation platform focused on in-scene media for video and television, plans to test a model context protocol (MCP) server that will interact with AI agents to generate ads. The ...

Optable, a leader in identity resolution and audience activation for publishers, today announced the general availability of Optable Planner Agent, an AI-powered agentic solution that automates the ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Discover the future of media buying with Agentic Advertising. We analyze the "two tracks" of development: containerized ...

The 𝗜𝗔𝗕 𝗧𝗲𝗰𝗵 𝗟𝗮𝗯 is more cautious. They are ramping up their investments in agentic development by building on top ...

First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic and executed within agency’s preferred generative AI platform PubMatic (Nasdaq: PUBM) and ...

Optable's Lanner Agent is an agentic AI ad planning tool that automates RFP-to-audience activation for publishers.