Clinch has launched a first-to-market, customer- and privacy-centric server-to-server ad serving integration with Amazon DSP, enabling advertisers to serve and decide against Amazon Custom Audiences.

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was ...

There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...